Clik here to view.
Where Are You on the Data Analytics Maturity Model?
Use these 4 types of data analytics to access your small business' analytics performance. We have moved from an era where the businesses possesses of all the knowledge to today's complex...
View ArticleClik here to view.
B2B Data-driven Marketing: What Is It and Why Is It a Challenge?
Data – whether big or small – is the hottest topic in business today. You know you should be using it, but often you’re just not sure how or really why? For the next few columns, we’ll look into what a...
View ArticleClik here to view.
Why It's Important to Build Consumer Research Into Your Small Business Strategy
Gleaning consumer feedback and competitive information to track results and grow your small business. Small business owners and managers often think that the only things they need to keep track of are...
View ArticleClik here to view.
Marketing Sustainability- How ‘Green’ Is Your Marketing Plan?
A challenge of today’s small business marketers is to think creatively about sustainable development Today’s small- to medium-sized companies are faced with a myriad of obvious challenges: making...
View ArticleClik here to view.
5 Demographic Megatrends To Drive Business Success
What you sell, who you sell to and how you sell it is being disrupted by these megatrends. Five demographic megatrends are now driving business success. What you sell, who you sell to and how you sell...
View ArticleClik here to view.
Competitive Advantage Through Analytics
Forecasting trends, analyzing statistics with analytics software can drive small business success Small businesses are always looking for ways to gain competitive advantage.For many small businesses...
View ArticleClik here to view.
Your Brand Is Not What You Think It Is...
6 recommendations to make powerful emotional brand connections. Let’s talk about FEELINGS...If you look at today’s marketing and business headlines there is a lot of chatter about BIG data - it’s...
View ArticleClik here to view.
With Customers It's Greet Them FAST or Lose Their Business!
Making customers feel important from the onset is key. First impressions matter. I have learned that you must greet in less than 30 seconds, answer within 2 rings, or respond in less than an hour.As...
View ArticleClik here to view.
7 Inside Baseball Ways to Show Your Customers You Care
Even a small gesture can go a long way with a client and will be appreciated. Nowadays, having a good product or service isn’t enough. Relationships are the differentiator.Today many companies are...
View ArticleClik here to view.
5 Ways to Give a Great Speech
A great speech requires connection and a takeaway to be remembered. Let’s face it. For some, public speaking comes natural and for others it is their Achilles Heel.I’m probably somewhere in the middle,...
View Article