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Formulating a Small Business Social Media Strategy
When formulating a strategy understand social media is a fast moving and fluid business By now, businesses of all sizes recognize that they must play in the social media space. There are a myriad of...
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IT is Today’s Business Differentiator for 360 Customer Engagement
Smart visionary companies acquire and retain customers through IT systems of engagement and insight We have moved from an era where the businesses is in possession of all the knowledge to today's...
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Hiring An Ad Agency- the Next Steps to Narrow the List
Key steps to narrow the ad agency candidate field for review after the first round "long list" selection In part one, Taking Your Business To the Next Level? , we covered readiness and knowing your...
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Winning Customers In the American Food Revolution
Here are the 5 keys to growing food sales during today's consumer revolt McDonald’s 4% U.S. sales decline further documents that the American consumer is in active revolt against conventional foods....
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A Communications Veteran Weighs In on Hispanic Marketing 101
Latinos represent a huge market both in terms of numbers and buying power, but do your homework With reports that Latinos are on pace, nationally, to wield $1.5 trillion in buying power in 2015, a 50...
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B2B Data-driven Marketing: What Is It and Why Is It a Challenge?
Data – whether big or small – is the hottest topic in business today You know you should be using it, but often you’re just not sure how or really why? For the next few columns, we’ll look into what a...
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6 Keys to Managing Data in a Global World
Cross border business has it's benefits and challenges- six questions to help prioritize With the rise in the use of the internet, business has become international. More and more businesses of all...
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7 Insights on How to Pull Off a Great Television Interview
Like anything else, practice makes perfect It’s funny what a television camera can do to a person. I’ve seen some of the most eloquent and polished public speakers absolutely freeze when being...
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What Are You Really Selling?
Are you missing out on sales because you are selling the wrong thing? I walked up to the counter at my favorite local coffee shop. The young girl behind the counter with a beaming smile, looks me in...
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8 Components of Successful Small Business Marketing Plan
These steps will help develop a comprehensive small business marketing plan Writing a comphrensive marketing plan requires thought and structure. Follow these eight steps will help guide the...
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Where Are You on the Data Analytics Maturity Model?
Use these four types of data anaytics to access your small business' analytics performance We have moved from an era where the businesses possesses of all the knowledge to today's complex...
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5 Top Trends in Data Management – For the Next Decade
A successful small business data management plan requires a sensible balance between data, insight and energy Without the aid of a crystal ball or psychic abilities, it’s difficult to tell exactly...
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Developing a Marketing Plan? Always Remember the Customer
When developing a marketing plan it’s sometimes easy to lose sight of who your target customer is The most important component of a marketing plan is the customer. A practical way to define your...
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What Does Corporate Social Responsibility Mean for Business?
It means doing the right thing and building market share Would you like to grow your revenues by 20%?Is your business caught in a price war that is killing your profit margins?Evidence continues to...
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Small Business Building the Better Marketing Mousetrap
So… you built a better mousetrap? Key marketing touch points. Owners of small and medium-sized businesses often feel either inadequate (“I don’t have the same marketing resources I had when I worked at...
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5 Demographic Megatrends To Drive Business Success
What you sell, who you sell to and how you sell it is being disrupted by these megatrends. Five demographic megatrends are now driving business success. What you sell, who you sell to and how you sell...
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Marketing Sustainability- How ‘Green’ Is Your Marketing Plan?
A challenge of today’s small business marketers is to think creatively about sustainable development Today’s small- to medium-sized companies are faced with a myriad of obvious challenges: making...
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Online Reviews Are OK, but Word of Mouth is Still King [Video]
Make sure to gather great information about what customers are saying about your business We recently signed on a client to our OOZEit Survey business, who has built their very successful restaurant...
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Seven Actions You Can Take with Your Customers
So you built a better mousetrap? Who Cares? Part 4. In our previous posts:Part one Small Business Building the Better Marketing Mousetrap, part two Creating Real Strategies for Small and Medium Sized...
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3 Marketing Tips to Increase Sales Success
Increase sales, gain knowledge and fine tune promotions through cost efficient and effective marketing tools Understanding what your clientsboth past, present and futurewant, need and hope for can...
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