6 ways to let the customer experience what you have offer over the internet.
Editor's note: This is the fourth step in the series How to Best Manage the Sales Process with a Google Informed Client-Step 1 How to Manage the Sales Process with a Google Informed Client, Step 2 Isn't Everything Posted on the Internet True? and Step 3 Clients Will Go Beyond Your Website To Research Your Business
Too many businesses are trying to just sell without providing any proof that what they have to offer is exactly what the customer wants. So how can you demonstrate to a potential customer that your product or service will satisfy their needs perfectly?
6 ways to let the customer experience what you have offer over the internet:
1. Links to their review sites to hear it from real customers
Be so bold as to link the review sites to your business right through your web page.
How would the prospective customer feel if you were so confident about your product or service that you told them to look at your reviews?
2. Testimonials and video testimonials
Remember that according to Nielsen, (September 2016) “word of mouth” is the number one form of advertising and online reviews are number two. Getting real people to share about what you have to offer is critical in order to demonstrate your offering is a great choice.
Do you have a testimonials section on your site where your customers could leave their comments?
Is there a section where they could send you a short video testimonial?
Just a reminder that you no longer need to make sure these are professionally produced. These videos can be recorded right on your phone or theirs with an outstretched arm. You want the videos to be real.
3. Video demonstrations of what you have you have to sell
Do you have a YouTube channel where in less than two minute segments you could allow customers to visually see how your product or service will work? Make sure these are short videos. If you feel you must make it longer in time, do your best to break it down into shorter segments.
This is an example of one of our videos to learn about our events department:
Have short videos about your product and how to use your product.
Here is just one of many on YouTube on how to create your own channel.
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4. Charts and graphs proving results, from independent third parties
Businesses that sell products and services that deliver results can show real evidence that states the truth about what they have to offer from independent third parties.
Next- #5 and #6 and Making Your Plan to Demonstrate Your Business on the Web and Video
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5. Risk Free trials
Whenever possible, let the potential customer try what you have to offer for 1 week, 30 days or for FREE, with any questions. This will truly help them experience what you have to offer and allow them to make their decision.
6. No hassle return policy
Companies like Zappos and Nordstrom’s have become famous for this. Sure it might appear to be expensive, but it has helped millions of their customer make the decision to buy and as result helped their business. Is this possible in your business?
Before the internet, consumers were able to try what they wanted to buy. They were presented with evidence that they would be satisfied with what was being offered.
If you were buying shoes, you would try them on. Zappos solved this with a no hassle guarantee.
If you were buying a device that played music, there were sound rooms to test them out. Apple had hundreds of ways to watch and listen how their first iPods worked.
A financial company would provide you with reports proving they would take care of you investments and help you get to retirement. Today there are services that can provide millions of touch points and evidence by the handfuls to help you understand they should be considered.
Restaurants, hotels, and tour companies today have made the world easier to learn about by being active on places like Trip Advisor, which provides you with commentary from real people who post pictures and share their real stories. To-date, my Trip Advisor reviews have generated over 35,000 views to people all over the world who wanted to know what it might feel like to eat, stay, or experience what those locations have to offer. To learn how you might get more reviews
View the video
Making Your Plan to Demonstrate Your Business on the Web
You do not have to get all of this handled all at once. Make a checklist of how you might get started demonstrating what you have to offer, and then just pick off one item at a time. If you are stuck with the right solution, email me directly with a subject line that says STUCK ON DEMO, and then a description of your challenge in the content section at jhernandez@sbcinc.info. I will respond for FREE with some suggestions to your challenge.
Related articles:
Clients Will Go Beyond Your Website To Research Your Business
Isn't Everything Posted on the Internet True?
How to Manage the Sales Process with a Google Informed Client