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How to Manage the Sales Process with a Google Informed Client
Speed in messaging is paramount...5 tactics to mitigate misinformation for your small business. In an earlier piece I shared insights on How to Convert Customers Already Empowered with Information....
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It’s Not a Toolbox, It’s a Marketing Mixer
A successful small business must move away from the simplistic “consumer contact point message” triangle. I am sitting in this meeting. The guy at the front drones on and on about the latest and the...
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Dynamic Strategy and the Seven-Segment Marketing Wheel
As small business customers begin to trickle in, what do you do with them? In part 1 entitled, It’s Not a Toolbox, It’s a Marketing Mixer we saw why advertising is a mixer, not a toolbox. Your business...
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Isn't Everything Posted on the Internet True?
There are millions of options to capture advice...here are 5 best practices when giving advice. Editor's note: This is Step 2 of eight steps– "Don’t try to sell over the web without offering expert...
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5 Ways to Give a Great Speech
A great speech requires connection and a takeaway to be remembered. Let’s face it. For some, public speaking comes natural and for others it is their Achilles Heel.I’m probably somewhere in the middle,...
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Competitive Advantage Through Analytics
Forecasting trends, analyzing statistics with analytics software can drive small business success Small businesses are always looking for ways to gain competitive advantage.For many small businesses...
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Clients Will Go Beyond Your Website To Research Your Business
Your website is not the only place your clients will research what you sell. So how do you present what you have to offer? Editor's note: This is the tird step in the series. Step 1 How to Manage the...
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Making a Plan to Demonstrate Your Business on the Web [Video]
6 ways to let the customer experience what you have offer over the internet. Editor's note: This is the fourth step in the series How to Best Manage the Sales Process with a Google Informed Client-Step...
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Where Are You on the Data Analytics Maturity Model?
Use these 4 types of data analytics to access your small business' analytics performance. We have moved from an era where the businesses possesses of all the knowledge to today's complex...
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Three Ways to Close More Sales Over the Internet
Step #4 – How to close more customers on your product or service on the internet. Editor's note: This is Step 4 of eight steps– "Don’t try to sell over the web without offering expert advice" of How to...
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Have You Prepared Your Business For The VR Sales Revolution?
5 areas identified where virtual reality (VR) and augmented reality (AR) could radically impact your business. Virtual reality (VR) and augmented reality (AR) technologies are going to reshape our...
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Affordable Healthcare Entrepreneur– Behind the Interview at Tiempo [video]
CEO Maria Trusa shares her affordability healthcare story on TV It was a rainy Tuesday morning when I headed out to New York City for my interview at Tiempo.After arriving, we checked in with the desk...
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Small Business Owners- Make the Most of Networking Opportunities
Networking is vital to the success, growth and viability of a small business. Editor's note: This is part one of a two part article covering the benefits, importance and technique of networking for...
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The Five Nuances of Networking for Small Business Owners
The five takeaways are part two of this two part series. Editor's note: This is part two of a two part article covering the benefits, importance and technique of networking for small business owners....
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Are You Boosting Revenue or Risking Your Brand?
Is direct sales and network marketing really boosting your revenue or potentially compromising your brand? Revenue can be a risky situation. Right off the bat I know this might be a touchy subject...
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Having the Best Internet Selling Tool Doesn't Guarantee It's Used Correctly
Five questions for small businesses when selling good and services. Fortune 500 companies and small businesses are making unbelievable mistakes when trying to sell their goods and services.In our...
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Fashion Industry Journey, International Shopping, HSN and More [Video]
Business changes on the fly created new challenges and experieneces. Editor's note: This is part two of a two part series. Read Part 1 here: Personal and Business Growth...
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B2B Data-driven Marketing: What Is It and Why Is It a Challenge?
Data – whether big or small – is the hottest topic in business today. You know you should be using it, but often you’re just not sure how or really why? For the next few columns, we’ll look into what a...
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Smart Companies Listen and Respond to Customers
Responding to complaints with empathy is vital when responding to issues raised by customers and employees. How many times have you heard someone say: I just want to be heard!And yet at times it...
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Why It's Important to Build Consumer Research Into Your Small Business Strategy
Gleaning consumer feedback and competitive information to track results and grow your small business. Small business owners and managers often think that the only things they need to keep track of are...
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