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Hispanic Super Consumers Are Mobile And Green
How mobile and online is the Hispanic Consumer? Nielsen conducted a recent survey and concluded that Hispanics are Super Consumers of mobile and mobile shopping. Increasingly, the sales path to the...
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Email Is the 2nd Most Important Tool a Small Business Can Have
Networking is core to growing a small business, communicating through email is a close second In previous posts we saw the need to answer two really basic questions: So what? Which helps you focus on...
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How To Win Generation Z Customers
Generation Z is the future customer of every business. Generation Z, the first generation born in the 21st Century, is the generation born with the Internet in their pocket. Their first digital device...
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E-Commerce Marketing Basics in the Cyber World
A quick look at traditional vs. online tactics to drive sales For "bricks and mortar" retailers the approaching of "Black Friday" will comprise a signicifant segment of their annuals sales. Black...
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How to Use Adwords to Generate Business
Some research and a great call to action phrase are key to success So… you built a better mousetrap?We began our series by asking two questions: So what? What specific problem does your product or...
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4 Ways to Create Relevant Content Customers Will Love
Great content is the foundation of your marketing efforts, no matter your goals. For marketers today it’s a war of attention, no matter if you’re at a two person startup or a 100 person company.You’re...
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7 Inside Baseball Ways to Show Your Customers You Care
Even a small gesture can go a long way with a client and will be appreciated. Nowadays, having a good product or service isn’t enough. Relationships are the differentiator.Today many companies are...
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Lean and Mean: 7 Rules for a Scrappy One-Person Marketing Team
A lean set of resources requires, investment in time and energy on the most impact activities. In an early startup or small business, a large marketing organization is a rarity. Odds are you have one,...
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With Customers It's Greet Them FAST or Lose Their Business!
Making customers feel important from the onset is key. First impressions matter. I have learned that you must greet in less than 30 seconds, answer within 2 rings, or respond in less than an hour.As...
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Keeping Sightlines on Specific Small Business Target Markets
Define market need, research the target and understand the channel. Define a Market NeedA good business idea fills a need that exists in the market. You may have come up with your business idea because...
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Small Business Targeting and Related Branding Components
Establishing a brand by defining customers and competition. The building blocks of a small brand requires tracking trends, sourcing customer data and getting familiar with competitors.Where can you get...
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Keys to Developing an Essential Small Business Marketing Plan
Small businesses must lock in an advertising and marketing strategy. In the same way your business plan explains your business idea, strategy and operations, your marketing plan lays out your marketing...
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6 Smart Steps To Sell More Food At Higher Prices
Ethically produced food and consumer trust will impact the bottom line. Every food company, every restaurant and every beverage company now faces a new sales paradigm. Consumers no longer trust you,...
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Small Business Social Media Blocking and Tackling 101
Take advantage of social media to generate visibility and sales. Marketing with social media can help you increase sales, drive traffic to your site or store, learn about your competitors and find...
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SEO and Analytic Strategy Insights for Small Business
SEO core components, spam and analytics Search engine optimization (SEO) means optimizing your site so it comes up higher in organic (nonpaid) search results, driving more traffic. Optimize your site...
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What Does a “Free” Offer In Advertising Really Cost?
3 tips on how to use the free offer in advertising and sales. FREE is the most powerful word in advertising, and sales people will constantly use that word to enhance the deal. However, using the word...
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What Is the Status of Press Releases? Have They Become Outdated?
Understanding how journalists are consuming content is the best way to improve the chances. Once upon a time press releases were the surest way to get the eyeballs of journalists, news...
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Here Are 3 Top Ways To Grow Your Small Business Green Sales
“How to sell green” is maybe the most often question I get from business owners and sales leaders. Consumers increasingly say they want green products. But my green business friends report that too...
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A Black Belt Hispanic Business
When he moved from Rio to Rochester, Dr. Mario Roberto took an unexpected detour. Doctors occasionally hang up their stethoscopes to pursue entrepreneurial dreams. But to leave your country right...
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Three Keys To Winning Explosive Green Sales Growth
Going green is proving to be the path to explosive sales growth. Pioneering companies selling everything from soap (Unilever) to cars (Tesla) are winning customers and generating billions in revenues...
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