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Building a Culture of Research – Part 2 (Learn, Baby, Learn)
Building a small business culture of research can be very rewarding. Editor's note: This is part two of an research series. Part one entitled Why It's Important to Build Consumer Research Into Your...
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Overcoming the Dread of Public Speaking
People fear public speaking more than death. It’s true --crazy, but true. Editor's note: This is part one of a two part public speaking series. There are entire organizations (like Toastmaster’s)...
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13 Practical Best Practices for Public Speaking
Small business owners can nail speaking opportunities...here's how. Editor's note: This is part two of a two part piece on public speaking. Part one entitled Overcoming the Dread of Public Speaking It...
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A Data Analytics Round Up...Keys to the Latest Insights
6 original articles by data analytics experts to bring small business owners up to speed. Indiana Jones of the 22nd Century: Data, Not Dirt...Top 5 archaeological findings of 2016 can be aligned with...
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Making the Most of Trade Shows for your Business
Hurray...It's Textile & Yarn Expo Week in NYC!!! This last week was a super busy week for fashion in the city.I know we tend to hyper focus on the excitement that goes hand in hand with the glamour...
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Top 10 Marketing Pitfalls
As you plan your own marketing efforts, especially as you start up your business avoid these mistakes. I have spent my entire career as a marketing specialist, working across many different...
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With Customers It's Greet Them FAST or Lose Their Business!
Making customers feel important from the onset is key. First impressions matter. I have learned that you must greet in less than 30 seconds, answer within 2 rings, or respond in less than an hour.As...
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3 Marketing Tips to Increase Sales Success
Increase sales, gain knowledge and fine tune promotions through cost efficient and effective marketing tools. Understanding what your clientsboth past, present and futurewant, need and hope for can...
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What Are You Really Selling?
Are you missing out on sales because you are selling the wrong thing? I walked up to the counter at my favorite local coffee shop. The young girl behind the counter with a beaming smile, looks me in...
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The Art of Marketing – Focus on Touchpoints
The art of marketing involves capturing a prospective customer’s attention and then sustaining the attention of existing customers. Touchpoints are a variety of points of interactions that alter the...
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Where Are You on the Data Analytics Maturity Model?
Use these 4 types of data analytics to access your small business' analytics performance. We have moved from an era where the businesses possesses of all the knowledge to today's complex...
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B2B Data-driven Marketing: What Is It and Why Is It a Challenge?
Data – whether big or small – is the hottest topic in business today. You know you should be using it, but often you’re just not sure how or really why? For the next few columns, we’ll look into what a...
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Why It's Important to Build Consumer Research Into Your Small Business Strategy
Gleaning consumer feedback and competitive information to track results and grow your small business. Small business owners and managers often think that the only things they need to keep track of are...
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Marketing Sustainability- How ‘Green’ Is Your Marketing Plan?
A challenge of today’s small business marketers is to think creatively about sustainable development Today’s small- to medium-sized companies are faced with a myriad of obvious challenges: making...
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5 Demographic Megatrends To Drive Business Success
What you sell, who you sell to and how you sell it is being disrupted by these megatrends. Five demographic megatrends are now driving business success. What you sell, who you sell to and how you sell...
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Competitive Advantage Through Analytics
Forecasting trends, analyzing statistics with analytics software can drive small business success Small businesses are always looking for ways to gain competitive advantage.For many small businesses...
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Your Brand Is Not What You Think It Is...
6 recommendations to make powerful emotional brand connections. Let’s talk about FEELINGS...If you look at today’s marketing and business headlines there is a lot of chatter about BIG data - it’s...
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With Customers It's Greet Them FAST or Lose Their Business!
Making customers feel important from the onset is key. First impressions matter. I have learned that you must greet in less than 30 seconds, answer within 2 rings, or respond in less than an hour.As...
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7 Inside Baseball Ways to Show Your Customers You Care
Even a small gesture can go a long way with a client and will be appreciated. Nowadays, having a good product or service isn’t enough. Relationships are the differentiator.Today many companies are...
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5 Ways to Give a Great Speech
A great speech requires connection and a takeaway to be remembered. Let’s face it. For some, public speaking comes natural and for others it is their Achilles Heel.I’m probably somewhere in the middle,...
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